IMG (International Management Group) one of the most prestigious sports management agencies (think Jerry "Show Me The Money" Maquire), has signed Alexander Ovechkin to a management deal, certainly encompassing long-term product placement coming soon to everywhere. This is big news for hockey because the Big 'O' of Washington is one of the best in the business; his talents will serve as a great commercial road model for the game and attracting new audiences of all ages to the game. We all appreciate the grit, talent and humor this Russian brings every night and, most importantly, this will surely replace Sid Crosby's mug shot as the poster child of the NHL.
THANK GOD! WOOOOOO HOOOOOOO!
“We are very pleased to welcome Alex to the global team at IMG,” said David Abrutyn, IMG’s Senior Vice President and Managing Director of Global Consulting. “He is clearly one of the world’s greatest athletes and one of the NHL’s brightest stars. His electrifying play and charismatic personality will make him one of the most sought after athletes for companies and brands to grow their business. We are looking forward to working with Alex and his family, the Capitals and the NHL to build the Ovechkin brand and the game of hockey around the world.”
“As one of the most exciting players the game of hockey has seen, Alex has captured the imagination of fans around the globe and he is well on his way to establishing himself as one of the world’s great sports icons,” said Brad Pelletier, Senior Vice President and Managing Director of IMG Canada. “The excitement and personality he brings to the game is not only great for hockey, but also for his personal brand, which we look forward to working with him to grow around the world.”tdr